How a Grassroots Movement Convinced Kraft to Drop Artificial Dyes


Kraft Mac & Cheese hit the news earlier this month with a series of marketing

Sourced through Scoop.it from: www.huffingtonpost.com

Consumer pressure encouraged Kraft to replace the artificial dyes. They made incremental promises to do so, but public pressure to honor its promises moved Kraft further and faster than many expected.

See on Scoop.itSoup for thought

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