What makes us stop and share one piece of content when nearly everything else gets ignored?
Is it the type of content? Is it the source of the content? Or totally unrelated to the content?
The psychology of sharing has been studied by academics and marketers alike. New York Times best selling author Tucker Max boils the psychology of sharing down to one word, “status.”
Sourced through Scoop.it from: www.everyonesocial.com
What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.