Motherhood, interrupted: brands must be sensitive to the stresses of digital parenting


At a time when parenting is endlessly interrupted by digital communication and social media, brands must beware of exacerbating the pressure on women, writes Nicola Kemp. According to @babycentreuk, mothers feel under intense pressure, and don’t need that made worse by brands.

Sourced through Scoop.it from: www.brandrepublic.com

Google ‘parenting advice’ returns more than 85m articles, it is no surprise that 56% of new parents feel overwhelmed by the advice they receive.

See on Scoop.itSoup for thought

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