Ladyball creators come clean after controversial ad campaign goes viral


Lidl and the Ladies Gaelic Football Association teamed up to promote issues in women’s game.

Sourced through Scoop.it from: www.the42.ie

The pink ball was marketed as a “a soft touch for a woman’s grip” and designed for “a lady’s game”, leading many to voice their disgust at the campaign’s “sexist language”.

See on Scoop.itSoup for thought

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