The Agile Marketing Organization


The job of top marketers has grown exponentially bigger and harder. Digital channels and tools are constantly emerging, and marketing organizations must learn how to quickly adapt to rapidly changing conditions. To increase their agility, chief marketing officers require very different capabilities and structures than were needed in the past.

Sourced through Scoop.it from: www.bcgperspectives.com

See on Scoop.itdigital marketing strategy

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