PR, content, and marketing pros are all aware of guest posting as a valuable audience-building strategy. The challenge? You have limited time and resources, and you have to make tradeoffs between building your own blog and making contributions to partner sites. As much as you want to do both, you feel like you can’t.
That’s where content syndication enters the picture. You can still get the benefits of guest posting—traffic acquisition and brand visibility—without the high-touch effort and resource investment that goes into creating additional blog posts.
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