Brand Backstory: Where Your Content Marketing Strategy Is Born


Every brand has a captivating backstory, but many ignore it. Here’s how to find the key building block to your content, – Content Marketing Institute

Sourced through Scoop.it from: contentmarketinginstitute.com

A backstory tells potential customers who your key players are and why they’re different from the men and women working for the competition. It gives your brand an organic personality.

See on Scoop.itdigital marketing strategy

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