For digital marketers, content is now part of the furniture. Content is everywhere and every brand owner has invested in content marketing at some point.
According to 2014 figures from the US-based Content Marketing Institute, 71% of B2C marketers use content for acquisition, the second highest score. Top was brand awareness on 79%.
Acquisition means getting something from a consumer, from a sale down to an email address. This is what starts a relationship.
Sourced through Scoop.it from: www.theguardian.com