Women are a powerful demographic in the world of retail. In fact, women account for 85 percent of all consumer purchases, including everything from cars to health care, but what types of actions are they taking online?
Of course, most marketers know by now, that it’s a mistake to treat all women (and all shoppers for that matter) the same. Insights in Marketing’s (IIM) new study reveals how a woman’s psychological makeup correlates with her approach to technology, the Internet and social media. After interviewing 3,400 men and women between the ages 18-67, the study uncovered five types of women, each with their own views, personality traits and behavior toward technology.
I meet “Simplify my life Sally” more frequently than other. She’s usually smart, successful, looking for solutions not problems.