New Ad Wave: Strong women, Strong Results


Strong women, strong ads: Marketers target female empowerment Tribune-Review From highlighting the phrase “like a girl,” to telling women to stop saying “sorry,” to promoting all the things “girls can” do, these messages help raise strong girls…

Source: triblive.com

Advertising agency coming out of age.

They now target women who are

  • Decision-makers
  • Decide on many products.
  • Real women and not super models. (No Barbie Life in Dreamhouse)

And it’s about time that you can be a girl and that you can be strong

See on Scoop.itSoup for thought

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s