New Ad Wave: Strong women, Strong Results

Strong women, strong ads: Marketers target female empowerment Tribune-Review From highlighting the phrase “like a girl,” to telling women to stop saying “sorry,” to promoting all the things “girls can” do, these messages help raise strong girls…


Advertising agency coming out of age.

They now target women who are

  • Decision-makers
  • Decide on many products.
  • Real women and not super models. (No Barbie Life in Dreamhouse)

And it’s about time that you can be a girl and that you can be strong

See on Scoop.itSoup for thought

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