Barbie’s Swimsuit Edition Is Too Little, Too Late [but our children Pay]

See on Scoop.itSoup for thought

Marty Note
Kudos for Mattel. They got outside their own box and have created a Barbie Swimsuit edition campaign sure to get lots of press. Is that enough to save Barbie? Not by half (lol).

Last week I Scooped a post about how video games and mobile phones are destroying Mattel’s dolls ( and momentary creativity won’t change or alter that trend.

malek‘s insight:

I fully agree with the economic view, the ease of using and transportation of virtual life.

But What was a four-year-old doing playing a game called Zombies vs Ninjas in the first place?

Unfortunately, our kids grow up  dumped in a toxic combination of endless screentime, tacky and tedious toys, sexualised clothing, gender stereotyping and unhealthy foods.

See on


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